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RE.FORMER

Landing Page - Launch

RE.FORMER

Landing Page - Launch

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Microfiber Gym Towel

$12.99

Ultra-light microfiber towel that dries sweat fast and packs even faster.

Ultra-light microfiber towel that dries sweat fast and packs even faster.

Opening Fall 2026

About Us

Why We Built RE.FORMER.

Kenyatta Jones-Arietta built her career on strength. A former IFBB Figure Professional and Power Crunch® sponsored athlete, she founded R2M Realty, Inc.® in 2013 after her competitive fitness career - proof that discipline in one arena translates to success in another.

Then, in 2026, a partial knee replacement changed the question she was asking. It wasn't "how hard can I push" anymore - it was "how do I keep training, keep building, keep showing up, without tearing my body down in the process."

The answer came from combining two things that, on the surface, don't seem to belong together: reformer-based training and trampoline rebounding. Precision and control on one side, bounce-driven cardio on the other - a low-impact approach partly inspired by NASA's own research into rebounding's efficiency for maintaining strength and conditioning.

That combination became RE.FORMER™ - a fitness concept built to develop strength, resilience, and longevity, for anyone who's ever felt like traditional fitness wasn't built for their body: beginners, people returning after time away, athletes looking for smarter recovery, and anyone who wants to feel stronger without feeling beat up.

Beyond the studio floor, Kenyatta built RE.FORMER with a bigger goal in mind too: inspiring the next generation of entrepreneurs through franchise ownership - turning one studio's story into an opportunity for others to build their own.

Kenyatta Jones-Arietta, Founder of RE.FORMER

Kenyatta Jones-Arietta, Founder

This isn't about punishment. It's about progress.

We built RE.FORMER for exactly that - a place to rebuild, reignite, reshape, and reset, at whatever pace your body needs.

™

Instagram Careers Franchise Opportunities (Coming Soon)

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Opening Fall 2026

About Us

Why We Built RE.FORMER.

Kenyatta Jones-Arietta built her career on strength. A former IFBB Figure Professional and Power Crunch® sponsored athlete, she founded R2M Realty, Inc.® in 2013 after her competitive fitness career - proof that discipline in one arena translates to success in another.

Then, in 2026, a partial knee replacement changed the question she was asking. It wasn't "how hard can I push" anymore - it was "how do I keep training, keep building, keep showing up, without tearing my body down in the process."

The answer came from combining two things that, on the surface, don't seem to belong together: reformer-based training and trampoline rebounding. Precision and control on one side, bounce-driven cardio on the other - a low-impact approach partly inspired by NASA's own research into rebounding's efficiency for maintaining strength and conditioning.

That combination became RE.FORMER™ - a fitness concept built to develop strength, resilience, and longevity, for anyone who's ever felt like traditional fitness wasn't built for their body: beginners, people returning after time away, athletes looking for smarter recovery, and anyone who wants to feel stronger without feeling beat up.

Beyond the studio floor, Kenyatta built RE.FORMER with a bigger goal in mind too: inspiring the next generation of entrepreneurs through franchise ownership - turning one studio's story into an opportunity for others to build their own.

Kenyatta Jones-Arietta, Founder of RE.FORMER

Kenyatta Jones-Arietta, Founder

This isn't about punishment. It's about progress.

We built RE.FORMER for exactly that - a place to rebuild, reignite, reshape, and reset, at whatever pace your body needs.

™

Instagram Careers Franchise Opportunities (Coming Soon)