Why we built RE.FORMER.
A fitness concept built to develop strength, resilience and longevity, for anyone who's ever felt like traditional fitness wasn't built for their body.
Kenyatta Jones-Arietta
Founder of RE.FORMER™, IFBB Figure Professional and lifelong student of discipline.
Built in competition
Kenyatta built her professional foundation through competitive fitness as an IFBB Figure Professional and a Power Crunch® sponsored athlete. In 2013 she founded R2M Realty, Inc.®, proof that discipline carries across industries.
Train smarter, not harder
A partial knee replacement changed her perspective. Instead of chasing maximum intensity, she looked for ways to keep training while protecting her body from excessive wear.
Reformer meets rebounder
She developed a hybrid approach that pairs reformer-based precision training with trampoline rebounding for low-impact cardio, informed by NASA research on rebounding's effectiveness for maintaining fitness.
“A fitness concept built to develop strength, resilience and longevity.”
More than a studio
Beyond the Nyack studio, Kenyatta designed RE.FORMER to create entrepreneurial opportunity through franchise expansion, so others can build businesses of their own.
Franchise opportunities · Coming soon